Commercial lawn care means earning good profit or big money. But it can also be a big headache if you do it wrong: The charge is too much, and you may lose the contracts. Under the bid, you could lose money. The goal is to achieve commercial lawn care and make a PROFIT, right?
In this guide, I will show you the right way how to bid commercial lawn care than you can handle.
How to bid commercial lawn care
For growing your business, you must bid your business. Bidding is the best way to earn profit for your lawn care company. Let’s know how to bid commercial lawn care.
1st Goal: Meet with the decision-maker:
Right now, your 1st goal is to get your foot in the door usually. For small and medium lawn care, networking is the only reliable way to bid more commercial lawn care. You have to approach them.
One reliable strategy is to send an email or a letter for each business you want to bid. When you start sending these emails, hanging them up in HOAs, and get your name into the right hands. They will go ahead to respond to you. Another option is to head over to the specific local networking events:
- Local businesses: You will get to talk directly to the owner, instead of a broker. This makes sales, upsells, and profit easier.
- HOAs: Talk to Home Owner’s Association and other Real Estate groups. You can find these by searching HOA or other Real Estate Groups in your city.
- BOMA: Manage a meeting with your city’s Building Owners and Managers Association
- Chamber of Commerce Meetings, CEO Forums, and other networking events will help you meet potential clients, especially if your town has a commercial district or sector that fails above-average commercial density.
When all else fails, it’s time for some cold, hard knocks. Drive around and look for properties that need fixing. When you see a business that could use your services, knock on their door, and introduce yourself. This one works very well if you are good at in-person sales.
Why “Professionals” Win Commercial Landscape Accounts
In the corporate world, looks matter. For winning the big accounts, you must look like someone who can handle the big accounts:
- Do you have the right uniforms?
- Are your trucks painted or wrapped?
- Do you have a professional website?
- Can your equipment do the job in time to make you money?
Job Costing tells you how many labor hours it takes to do a job and how much you should charge to make a profit. It’s key to making money in this industry. If you don’t know exactly how much it the time it takes to maintain a property, you will lose money on your services.
The Right Way to Bid on Commercial lawn care
Here’s the dark side of Commercial lawn care
The commercial world is focused on “the bottom line.” They will try to skim you. Businesses only care about the price unless you can sell them on better service. Your goal is to differentiate yourself. Look better than the other lawn care companies bidding on the property.
Here are other strategies you can use to win a commercial contract:
- Show them the values of a great-looking property. Be visual with descriptions: “What if your lawns were emerald green, and your sidewalks sparkled in the sun? Would this make your customers more likely to buy here?”
- Please work with your clients, not for them. Get them to collaborate on landscape design. Ask them what they think a perfect yard looks like.
- Listen to your client. Listen to their problems and their expectations. They will tell you what they want.
- Teach them about the pitfalls of bad landscaping. Unskilled labor, lousy work, and dead lawns will make anyone think twice. Explain why they should never allow uninsured workers near their land.
- Walk-in with a professional proposal. If you hand a business owner a clean, well-formatted step-by-step proposal, you will make a great first impression.
To win Commercial lawn care Contracts, you will need a good deal of salesmanship. Books, YouTube, and other B2B sales resources will help you nail the sale.
Know 5 Questions before You Bid on Landscaping Contracts
1. [Critical] How can I bid before I lose money?
To win a bid is often a matter of offering the lowest prices. But some victories are not worth it. Take the scientific approach. Measure the property yourself. Not all of the irregularities that will slow you down.
2. How many competitors will also bid on this job?
If a hundred lowballers are clawing for this job, it might not be worth the effort.
3. How “warm” is my relationship with this lawn care?
Make friends with the account owner, and your chances to win the bid greatly improve.
4. Can I upsell work to make a profit on these contracts?
Maybe you lose money on the mowing, but you can make 200% on the fertilization package. Again, good job costing tools will tell you if this is worth it. It is the best way how to bid commercial lawn care.
5. How often does the account typically switch lawn care contractors?
The truth is you WILL lose accounts. That’s part of the commercial lawn care game.
How to Win Back “Lost” Commercial Accounts
Some warnings for people starting on commercial landscaping contracts:
- Do not price yourself out of profit.
- Do not try to buy commercial jobs. This is a scam. You will lose money on this.
- Do not depend on one account. You will lose accounts. Keep some support residential accounts as a safety net.
Keep in Mind
Commercial lawn contracts are a great way to crank up your yearly revenue. Stable, surprisingly easy to win, and extremely profitable advice for you.
With this advice, you should be able to find more business owners who want your business. And, once you get your foot in the door, you’ll know completely how to win your next commercial contract. Be well mannered on your way out.
There’s an enormous chance you’ll get hired back when the next guy screws up. It is very easy to know by reading the above illuminations how to bid commercial lawn care.